Software that finds your next customers, not just a prettier website.
A good site converts the people who already found you. This finds them for you — custom software that scrapes public sources, scores who's most likely to need your service, and hands your sales process a ranked list instead of a phone book.
How It Works
- Scrape — pulls live data across the target market on a schedule
- Score — a model rates each prospect against the signal that predicts they need your service
- Rank — the best-fit, highest-need prospects float to the top
- Export — a clean, deduplicated call list, ready for whoever is dialing
Case Study: Real Estate Photography
The first version of this system was built for real estate photography. Agents with weak listing photos are the ones most likely to hire a photographer — so instead of cold-calling every agent in the market, it scrapes live listings, scores the photography on each one with a computer-vision model, and ranks what's left into a call list sorted by how badly they need the service.
Built for Your Niche
The scoring rule uses signals that someone is likely to need your service — bad photos, no website, outdated hours, a missing license. If it's visible on the public web, it can be scored. The system re-runs on its own and only surfaces what's new, so the list stays current without anyone maintaining a spreadsheet. It's deployed under your own accounts with a short handover doc — no monthly seat fee to me, no platform you get locked into.
Questions People Ask First
Who can build a custom lead-generation system?
I build these myself as a software engineer — the same person who builds the website, not a separate marketing agency reselling a tool. The first version was built for real estate photography and the approach adapts to most service businesses that can be identified from public data.
How can I automate prospect research and lead qualification?
The system scrapes live public data for your target market on a schedule, scores each prospect based on signals of need for your service, and ranks the output into a call list — so your sales process gets a prioritized list instead of a cold phone book.
Should I buy lead-generation software or build a custom tool?
Off-the-shelf tools are faster to start with but score leads generically. A custom tool is scoped to the exact signal that predicts your buyer — worth it once you know what that signal is and the volume justifies building it. I'll tell you honestly if a generic tool would do the job.
What does a lead-generation system cost?
It's scoped per industry rather than sold at a fixed price, because the scraping sources and scoring model differ by market. Tell me who your ideal customer is and I'll tell you whether it's findable on the public web and roughly what it would take to build.
Tell Me Who You're Trying to Reach
Tell me who your ideal customer is and what makes them a good fit — I'll tell you whether it's findable on the public web.