Prime Angle
A redesign for a real estate media business: clearer service paths, a visual system grounded in the existing identity, and an easier route from portfolio to inquiry.
Scope: site structure, visual direction, responsive implementation and conversion flow. This is a project breakdown, not a claim of measured conversion uplift.
The challenge
Property imagery is the product, but a prospective client also needs to understand the services, assess the work, and know how to book. The page structure should make those decisions easier rather than bury them under a gallery.
The approach
I reorganized the experience around the client's decision: see the quality of the work, understand the packages and process, then make contact. The design keeps the brand recognizable while giving each step a clearer purpose.
What changed
- Service and package paths made easier to scan
- Portfolio imagery used as proof rather than decoration
- Contact and booking routes brought closer to decision points
- Responsive page structure for mobile browsing
See the working preview
The current prototype is available to explore. It is a preview, not a verified live client deployment.
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