My website isn't getting leads. Here's how to figure out why.

Work Through These in Order

1. Is the site actually indexed?

   Search site:yourdomain.com on Google. If your homepage doesn't show up, no amount of design work matters yet — check for an accidental noindex tag, a robots.txt blocking crawlers, or a missing sitemap submission in Google Search Console.

2. Can someone tell what you do and who it's for within five seconds?

   Open your homepage on a phone with fresh eyes. If the headline describes your industry in general terms instead of the specific problem you solve for a specific customer, visitors bounce before reading further.

3. Is there one obvious next step, or ten competing ones?

   Count the calls to action above the fold. A site with a phone number, a contact form, three social links, and a newsletter signup all competing for attention usually converts worse than one with a single clear action.

4. Does it load fast and work on mobile?

   Run your URL through Google PageSpeed Insights. Most small-business traffic is mobile; a slow or broken mobile layout quietly kills conversions before anyone reaches your pitch.

5. Is the contact path actually easy?

   Try submitting your own contact form on a phone. Long forms, broken submit buttons, or a form that only emails you with no confirmation to the visitor all lose leads that technically "contacted" you.

6. Does the page answer the question a buyer is actually asking?

   Compare your page content to the real questions a prospect has — cost, timeline, what's included, who they're working with — rather than a generic "about us" paragraph. Pages that answer specific buyer questions get both better search rankings and better AI-assisted search visibility.

7. Is there any trust signal at all?

   Real project examples, a named person behind the business, or a specific process description all build more trust than stock photography and vague claims — without needing fabricated testimonials.

If the problem is the site itself

If your site has the right content but still isn't converting, a redesign on top of your existing brand is usually enough. If the structure is fundamentally wrong — or there's no real site to begin with — a new build fits better.

If the site is fine but no one's finding it

Sometimes the site converts the traffic it gets, but there just isn't enough traffic. That's a different problem — distribution, not design — and it's where custom lead-generation automation fits: software that goes and finds prospects instead of waiting for them to search.

Get a Second Opinion

Send your site and what you wish it did. I'll reply with three prioritized fixes and tell you honestly which of the above is actually the problem — whether or not you hire me.